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Ayleen Crotty |
Ignite DMC Free Tools Bret is Generation Y to the bone. He grew up on Apple Jacks and Super Mario Bros and came of age during the introduction of the Internet in the early 90s, in the days of fingerboards and Pogs. From the mid 80s to the present, growing strong on a spoon-fed diet of electrolytes and pop culture, he considers himself fully prepped for InsYght and the needs of his clients, sort of a Gen Y Superhero. Bret makes it his business to know and understand his generation, inside and out. Appreciating that stereotypes don't work and that diversity is reality, he firmly believes in two things: client satisfaction and quality work, and that there is not just one answer to approaching Generation Y; there is only the right insight (Ok, three things). A Portland native, Bret has been blessed with the privilege of experiencing and studying the great diversity of Generation Y communities in action. In his free time, Bret enjoys kickball, live music, photography, reading, biking, camping, and enjoying the great Northwest. Ignite DMC Location Based Services for Great Advertising Don Bourassa is the senior community manager and marketing director for Yelp.com in the Portland-Vancouver metroplex. With a craft-cocktail in one hand and a laptop in the other, Don can usually be spotted deep in the urban wilds of Portland reviewing bars, restaurants, shopping, or any other business that crosses his path. Docile by day and active by night, this elusive breed of community manager has a penchant for inspiring communities online and offline and connecting them with the finest local businesses through reviews, events, cross promotions, sponsorships, and the like. He has also been known to stalk both cameras and microphones and is easily lured by large gatherings of young, hip urban adventurers. Ignite DMC Building Communities to Create Growth Mark Brundage co-founded Adaptu, an online service designed to help people make sense of and be in control of their financial lives, and oversees the business side of the company. Before Adaptu, Mark was the director of business development for The Standard and prior to that, he held the same title at Regence Blue Cross/Blue Shield. Mark has extensive global sales and marketing strategy experience and put his expertise to work while managing Accenture Consulting. His diverse client-base included healthcare, consumer packaged goods, finance, technology, and oil/gas companies. His past clients are fortune 250 companies supporting merger and acquisition strategies, new market entry, and channel development/expansion. Mark has successfully completed projects in both domestic and international locations, including Brazil, Russia, Germany, Paris, Korea, Hong Kong, and Spain. He has also held senior positions in corporate strategy, product management, and sales operations. Ignite DMC Customer Superstars Bio coming soon Ignite DMC Developing Social Media Behavoir Taylor Ellwood is the author of Understanding the Social in Social Media, as well as a business and social media consultant. He believes that understanding the social dynamics of social media is key for developing authentic relationships that grow business. Ignite DMC 3D Trends Marketers Need to Care About A child actor for kid's television programming and commercials, Kate Ertmann renounced her Hollywood hopes in favor of a telecommunications degree from Ohio University. She produced the independent feature film "Pop", is one of the founders of the Portland chapter of Women in Animation, and is an active member of the Portland Rotary Club. She also serves on the board of Bradley Angle, the oldest domestic violence services organization on the west coast. Kate became a partner at ADi in 2000, and in 2008 became sole owner, leading the company to produce cutting-edge animation for a myriad of clients, and a variety of marketing, advertising, educational and training needs. Kate's favorite food is buttered popcorn. Ignite DMC Digital Marketing for Restaurants and Bars Jennifer Hancox is a foodservice specialist with 20+ years of experience contributing to operational and business performance. She is a uniquely skilled manager with proficiency in revitalizing low-performing business units and delivering the highest standards of professional excellence in service, sales, and revenues. She has a record of excellence in launching food-service training courses, establishing strategies to propel growth, and forecasting future profits and risks. She has proven her ability to hear prospective client needs and establish solutions within their allocated budgets. Jennifer has lived and worked around the country in New York City, San Francisco, Washington DC, Atlanta and Boston, and of course, Portland Oregon. Ignite DMC Voter Smackdown: Google AdWords vs. Facebook Ads Siouxsie Jennett, founder and president of Mambo Media, Inc., is a pioneer in the world of online marketing. She has immersed herself in website marketing and lead generation for the past 15 years. Siouxsie works closely with Mambo's clients to understand their needs and to design marketing strategies and campaigns that prove themselves with measurable ROI metrics and captivate target audiences. Her proven methodologies and best practices in social media marketing are well respected in the industry and heralded as groundbreaking by clients and colleagues alike. She specializes in launch campaigns and building online businesses quickly, and has created innovative, revenue‐based media programs for brands including Dell, Nokia, HP, McDonalds, Chevron, and Infiniti. Siouxsie holds a BA from UC Berkeley and an advanced marketing degree from FIDM. Ignite DMC Virtual Front Door: Restaurants With thirty years of experience encompassing commercial, nonprofit, and military segments across North America, participation in several startups and strategic brand/concept development, Jeffrey Kingman brings vision, broad strategy, and managerial abilities to lead Chalkboarder.com into position as a leading provider of social media strategies and resources to diverse organizations. Extensive team-leadership experience in the hospitality sector (the second largest industry in the USA) and collaborating with a wide range of organizations throughout his career brings to clients insight, understanding, and creative solution making. Jeffrey has been communicating online since the first days of AOL and Yahoo, started his first blog on northern New England politics in 2004, has experience in managing political and issue campaigns, and is studying the growing impact of technology and social media on organizations from a management and human resource perspective. Ignite DMC Everything I Learned About User Experience Design I Learned From My Jewish Grandma Charlie Levenson has 25+ years in commercial media and interactive media development, first in TV commercial & industrial film production, and then as Head of Research Administration for the Motion Picture Creative Group at Touchstone Pictures / Walt Disney Productions. Charlie moved to Portland, Oregon in 1990. In 2003 Charlie began as Web Manager for the highly prestigious and historic Multnomah Athletic Club where he is now Manager of Electronic Communications. In addition to public speaking on interactive development, communications law, and new media; Charlie deals (well) and plays (badly) at hold-em poker; writes plays, articles, and fiction; occasionally consults on communications; all while pursuing his life-long mission of making the world safer for its users. He lives in a "skinny house" in St. Johns, Oregon with his wife Michelle. Ignite DMC A Path to Retirement Using Social Media As president of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing, and business development to achieve the search engine marketing agency's mission: to be one of the most respected search engine marketing agencies in the world. Current Anvil clients include Borders, Dr. Martens, gDiapers, Lucy Activewear, Moonstruck Chocolatier, Oregon State University, PC World, Planar, Trend Micro, and Yesmail. He is also founder and acting president of Formic Media, a search engine marketing (SEM) agency focusing on the small-business market. He currently instructs in the Digital Marketing Strategies certificate at Portland State University. Ignite DMC Social Media for Product Development Mary Nichols is passionate about crafting brand experiences that create authentic audience engagement. She is founder and chief community builder of Karmic Marketing, a marketing consulting firm specializing in digital strategy and execution. After earning two marketing degrees, Ms. Nichols evangelized for buzz-free beverages at Celestial Seasonings Tea Company before moving onto buzz-filled beverages at Coors Brewing Company. She spent the last three years launching Portland-based Laughing Planet Café into the social media orbit. Recent clients of Karmic Marketing include Grand Central Bakery Stone-Buhr Flour , and Radio Room restaurant on Northeast Alberta. Ignite DMC MyCommunity: a Nationwide, Online Health and Wellness Community Torben Nielsen has served as the director of eBusiness systems at Regence since 2007, having joined the organization in 2006 as assistant director. Leading consumer-focused marketing teams, he has helped implement innovative features and enhancements to myRegence.com, including award-winning content, a dynamic, online health and wellness community, and comprehensive treatment cost estimator. Prior to joining Regence, Torben served as group manager for the Integrated Marketing Communications team at Xerox Corporation. Torben received an MA and BA, English, business, international affairs, from the Aarhus School of Business, Denmark, as well as an MBA in marketing from Oregon State University. Ignite DMC Electric Incunabula Corey taught Anthropology for 12 years before deciding to enter the software universe. As a professional educator, Corey was always interested in, yet disappointed with, the educational technology that textbook publisher sales reps were peddling. Convinced that more could be done to create effective computer-based educational experiences, Corey started Exprima Media, a software company dedicated to creating robust and engaging educational experiences for the Web and native mobile platforms. Exprima is currently working with Pearson Education, W.W. Norton, John Wiley & Sons, and McGraw Hill to build the future of educational media. Ignite DMC Customer Retention and Marketing - Don't You Forget It Matt Selbie has 20 years of international experience in the energy, retail, and software businesses. He has managed internationally and domestically (United States, Europe, South America and Asia) services and product marketing, distribution, strategy, pricing, brand management, B2C and B2B, start up and mature businesses. His roles have included:
 Watch the presentation on PDXdmc's YouTube ChanelIgnite DMC Grassroots Marketing Through Social Media Jeff Hylton Simmons is an independent arts professional with a strong focus on pioneering innovative multidisciplinary projects and building and nurturing staff and client relationships. He is currently a sound engineer at The Alberta Rose Theatre, as well as a sound engineer at Nike and a remote recording and mixing engineer at intothewoods.tv. His responsibilities in previous positions centered on being "the face" of the company. Jeff is fluent in ProTools, Apple and Windows operating systems as well as a variety of word processors and spreadsheet applications, including the entire Google application suite. Ignite DMC Customer Feedback David Smith (@davidtweets), creative director at McClenahan Bruer Communications (@McBru), sports an odd combination of creative direction, marketing, and technical backgrounds. After strange turns as an engineer and journalist, he moved to KVO Advertising and PR (now part of Fleishman-Hillard) as senior writer and associate creative director. There he founded and built KVO's Internet marketing group that pioneered many best practices in Web design, email marketing, and online advertising. After a healthy sidetrack into executive marketing posts at technology companies, David has returned to creative direction at McBru, where he helps deliver a fusion of content marketing and design with influencer relations, social media, advertising, and customer nurturing. Try saying that three times fast. Ignite DMC One Path, Many Ways: The Camino Documentary Lydia B. Smith has been working in the film industry for nearly 25 years with a primary focus on documentaries. She has lived and worked in San Francisco, New York, Los Angeles, and Barcelona and currently resides in Portland, Oregon. Apart from working on documentaries for CNN, PBS, and other international television stations, Lydia has worked on top music videos (Shakira, Britney Spears), commercials, and numerous features including Ed Wood (Johnny Depp), Dangerous Minds (Michelle Pheiffer), and Matilda (Danny DeVito). She is currently directing and producing a film on the Camino de Santiago, a 500-mile pilgrimage in Northern Spain for PBS/OPB. On 1/11/11, she will be launching an Internet crowd-funding campaign to raise the funds necessary to edit the 300 hours of footage shot in Spain into a finished 90-minute show. Ignite DMC Digital Organization Kim Stetson is a professional organizer with a background in interactive project management. Her business, Project Organize, began out of 10 years of experience in large-scale project management, organizational efficiency, and creating streamlined systems and processes. Kim has extensive experience managing teams and projects of all sizes, overseeing the development of countless websites, and helping individuals and businesses create order out of chaos. Kim's passion is helping people who feel as if their life is out of balance and they're overwhelmed with information, paper, and stuff. She specializes in working with small-business owners to clear out their office clutter and establish new organizational systems and workflow processes. From organizing electronic files to helping clients "go digital" and eliminate paper files, Kim helps her clients run their offices more efficiently every day. Ignite DMC Being A Crap Bloke Will Send You Crap Broke.
Ignite DMC A Planning Framework for Personalization Andy has his hooks in many things, but for the past couple of years he has been balancing roles in sales, marketing, and account management at ISITE Design, where he drives digital strategy and deployments for large-scale Web initiatives. Andy sits on the board at DemocracyLab and PAF, on the marketing committee for SOLV, and has held positions at the American Marketing Association and Oregon150. Andy considers himself a craftsman, entrepreneur, global citizen, and a connector. He started a fireworks company at age 13 in Southwest Oklahoma, learned ceramics in Japan, worked on the hill in D.C., and survived the Kobe Earthquake, Oklahoma City bombing, and the dot-com bubble. If he disappears off the grid someday, he's probably settled on a piece of property in Eastern Oregon but that will not happen for at least a couple decades. Ignite DMC Ugly Kitchen Contest Jennifer, co-owner of Milan Stoneworks, has built an extensive network of individuals during her years living in Portland, having spent over 20 years providing employee benefits. In 2004 she was ready to use her relationship and people skills in the construction industry, at which time she and her husband purchased Milan Stoneworks and Marble, changed the name, and opened for business with four employees in a 2,500-square-foot warehouse offering solid surface fabrication and installation. Ignite DMC Social Media and Travel Rhiannon West Chamberlain is the "voice" of Oregon tourism on Facebook and Twitter and in the organization's email marketing program. She is passionate about using new media methods to build relationships with Oregon visitors and to promote travel to the state. Rhiannon earned her communications studies degree from Portland State University and has seven years experience in the interactive marketing field. Ignite DMC Everything You Need to Know About SEO You Already Learned from Dating (Hopefully!) Mike is a 22-year veteran of the Internet and multimedia. Following corporate positions at Boeing and Safeco, he moved to the web agency world, including time at Via Training, Avenue A | Razorfish, and White Horse for clients such as HP, Adidas, Microsoft, Countrywide, Citibank, Hormel and PacificSource Health Plans. In 2008 he returned to the corporate world, developing Internet marketing strategies and heading up the Internet properties to deliver them. Last summer he handed off the keys to Netop.com and started as the Director of Internet Marketing for the largest auto dealership group in Washington, Dick Hannah Dealerships, managing over 25 sites. |
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