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Bret Bernhoft |
Ignite DMC Sentimentally Yours SESSION: This presentation is how the use of Twitter and sentiment tracking can be applied to more relevant marketing. With free online tools like Cloud.li, Social Mention, and Search.Twitter.com, it is possible to find specific online communities based on emotions and location. It is also possible to see, in real time, how these communities are evolving. To clearly demonstrate who the audience is at any moment allows the marketer to tailor every Tweet, post, or message to those who are listening. The marketer will walk away with a clear list of tools and processes to get the answers they need for free. In addition, the quick, 20-slide format is ideal for this presentation as the information is a linear step process and is told like a short narrative. Ignite DMC
SESSION: This presentation will cover Location Based Services—specifically, check-ins on Yelp, Foursquare, Gowalla, and other similar venues. Don Bourassa will run through what people are up to with the newfangled check-ins and why they differ from what users are up to on Facebook and Twitter. He will also cover the tools available for free to business owners for free and reveals some startling statistics that expose just how important this "thing that looks like a game" is to local businesses. Essentially: how Location Based Services = Local Business Success and how businesses can check in FTW! Ignite DMC SESSION: Mark Brundage, co-founder of Adaptu, will discuss how enterprise companies are creating and building communities to create growth for their businesses. Understanding and taking advantage of emerging technologies and social media is becoming a must-have component in any marketing mix. Learn how large and small companies are using these technologies to keep existing customers, find new markets, and create growth for their business and brand.. Ignite DMC SESSION: Social media behavior and etiquette are essential parts of digital marketing, but they are often ignored. This presentation focuses on explaining how behavior and etiquette can be used to build business in the social media world Ignite DMC SESSION: Jen Hancox's company provides training services for restaurants and bars (staff training, management skills, etc). However, many of her clients often ask about social media or wonder why their websites were not providing "good enough" marketing. She discovered a disconnect between guests and restaurateurs. Most guests work in an environment where they use computers throughout the day. Their cell phone is used almost exclusively as an information device. Most restaurant people don't realize how many potential guests use SoMe or how frequently it is used. Restaurants are service businesses working with guests one on one—there's no time to sit in front of a computer or send texts while cooking or seating guests! Restaurants are social businesses. They just need to be social and communicate with their guests in the forums the guests choose. This presentation is about how the restaurant can bridge that gap quickly and easily. Ignite DMC SESSION: Chalkboarder published a September 2009 study of 2,200 $$$ restaurants in 14 major markets analyzing the Virtual Ease of Entry in Restaurants. Less than 10% had adopted social media. These numbers were confirmed in May 2010 by Forrester. How can PDX restaurants jump from Web 2.0 to Web 4.0?
Ignite DMC Ignite DMC SESSION: It's March and still raining in Portland. My best friend surprises me with an all-expense paid trip to Hawaii. I realize I have no vacation time. Solution: bring 3,000 Facebook and Twitter followers with me! I spent two years being the voice, and ultimately the brand. of Laughing Planet Café, an Inde restaurant company known for radically delicious burritos. Why not a Hawaiian Burrito? This is a story of how social media spurred product development and customer engagement at Laughing Planet. I told Fans I was on a secret mission to Hawaii to track down the tastiest ingredients for the first-ever Hawaiian burrito. I could not do this alone. Our Fans needed to suggest their favorite Hawaiian cuisine, best restaurants, and ingredient combinations. Engagement skyrocketed, culminating with hundreds of ideas and responses, and 150 name submissions for this burrito. The "Maui Wowie" became the best selling burrito in company history. Ignite DMC SESSION: Torben Nielsen, director of eBusiness services at Regence, will present the nationwide impact that My Community has for its potential of 7 million members. My Community is a nationwide, online health and wellness community where members are supporting each other in everything from weight loss and workouts to parenting and addiction. My Community brings members together in a supportive online environment where they can connect to others with similar interests and discuss experiences, issues, and concerns openly and with respect for others' opinions. My Community has shown tremendous member engagement, demonstrating the importance and strength of community support in health care. Ignite DMC SESSION: The transition from hand-scribed manuscripts to printed books was marked by a quarter-century interaction design lag. This stretch of the 15th century is known for the production of incunabula–printed books lacking the interface-design advancements that have since become standard navigational features of the book-user experience (page numbering, the table of contents, punctuation, and footnotes). This lag may be attributed to market expectations–early book consumers wanted books that navigated like the manuscripts that preceded these moveable-type facsimiles. Just as early book buyers expected books to work like manuscripts, modern ebook consumers expect ebooks to work like printed books. This has resulted in a wave of electronic incunabula–our new platforms currently lack interaction-design innovations that take advantage of platform-specific features. This is especially true for nonfiction and reference works such as textbooks. Ignite DMC SESSION: Digital marketing strategy seems all about social media and the acquisition of new customers. For more businesses, priority on acquisition is solving the wrong problem and fundamentally flawed. Retention marketing, now through new digital technology, allows businesses to grow more profitably, simply by harvesting their existing customers. Mobile technology, in particular, provides a great way to strategically listen to the current customer base, and react, engage, and harvest. The five minutes will focus on how companies have embraced this technology as part of a more balanced view of digital marketing Ignite DMC Session description coming soon Ignite DMC SESSION: As independent filmmaking moves away from traditional distribution methods and toward a more direct-to-audience approach, we are developing digital marketing and financing strategies in order to adapt and compete within this quickly changing industry. Specifically, an Internet crowd-funding campaign is in the works, launching in January 2011 with the goal of raising $100,000. The campaign will use media and social networking sites to reach the target demographic most interested in supporting the project. This unorthodox tactic of appealing to fans to buy into the film as it is being made, rather than at the box office. It is designed to instill a sense of personal ownership within each contributor, whose personal investment will carry into the film's release, forming a core from which a wider audience will grow. Ignite DMC Session Description coming soon Ignite DMC SESSION: As Web-personalization tools reach the masses, And Van Oostrum continue's to find a disconnect in the perception between how sales and marketing departments view their customer lifecycle and how website architects and user experience designers build profiles to inform navigation and user experience. The first is market driven, the second is task driven. What's needed is a framework to help both teams wrap their arms around an approach and mind the gap between sales and design mentality. This presentation will cover a structure for personalization planning and common language to bridge your team.. Ignite DMC SESSION: With the advent of social media, travelers are changing the way they plan trips. Now, consumers are able to instantly find photos, videos, reviews, and stories about destinations they're interested in traveling to. Because of this, we have to look for ways to not simply "send" the Oregon Story but also to create ways for people to interact, engage, and share our brand. Instead of telling the Oregon Story in just one place and in one medium, we tell it via a variety of mediums and on a variety of channels. By doing this, we're able to interact with our fans in the areas where they are most comfortable "hanging out" online.. Ignite DMC SESSION: When you think about it, attracting love interests isn't all that different from attracting people to your website. You have to determine your target audience, deduce what he/she wants, use words and phrases that they are looking for (like "doctor," "organic," "back rubs," "health club," "walks on the beach"), and then provide a compelling call to action. And let's not forget about the value of that whole social media thing. |
